According to an article in The Guardian, "bloggers and Internet pundits are exerting a 'disproportionately large influence' on society". Blimey, the feeling of power and responsibility is making me dizzy.
Actually, the article is a very good one and highlights the growing interest in blogging as well as the societal changes - or, more appropriately, influences - that bloggers and those reading and responding to blogs are causing.
I was actually beginning to feel a bit special until I read on and found that, according to the article, there are now 'more than 35 million blogs around the world' and that 'whilst most bloggers only write for small audiences, they can sometimes achieve wider fame'.
Hmm. The most significant point is the number of corporates businesses who have no interest in, nor ideas, as to how to utilise blogs, and hence many have been caught out by the power of disgruntled staff using the web as a gripe-vehicle.
The message is clear. 'Ignore the online buzz at your peril'.